Tobias is a Transformation Advisor, Culture Rebel and Executive Coach. Together with management boards, executive boards and executives, he develops livable working environments in which people and organizations can develop to their full potential.

With more than 15 years of experience in human resources and communications, he has, in recent years, worked intensively on the emergence and transformation of corporate and leadership culture in the digital age as well as the impact of artificial intelligence on potential development, ways of working, and learning.

He has been a nationally and internationally renowned keynote speaker and expert at corporate events, conferences and events for many years.

As Head of Leadership 2020, he was responsible for the planning, steering, and execution of one of Daimler AG´s biggest change initiatives. He did things differently from the beginning and broke patterns. The basis of his success was the development of a bold brand and communication strategy. In a “viral change” approach, he empowered an international network of more than 7,000 internal ambassadors, revolutionizing classic change approaches. With its 40+ team members, an agile project structure was developed in which more than 200 employees worked on innovation projects. Thus, an innovative business model for culture and leadership has been established. In 2018, Leadership 2020 was awarded the HR Excellence Award for Best Change Management.

After almost 10 years at Daimler, he left the company and founded THE BEAUTIFUL UGLY TRUTH Management & Strategy Consulting, a boutique consultancy focused on culture, communication and business model innovation.

Tobias is an expert in the design of transformation processes and building change brands. He seeks and finds resonance points in companies and develops strategies for activation through innovative and unconventional experience and communication formats.

The 38-year-old Swabian lives in Stuttgart, is a patchwork dad and enjoys every second with his family. He likes to travel and is an avid freerider.